As a Lead Project Designer & Brand Strategist, I lead the creation and execution of luxury hotel concepts across Europe, Asia, and Central America, guiding projects from initial vision through to final delivery. I work at the intersection of design, strategy, and operations - ensuring that every property expresses a cohesive and elevated brand experience while thoughtfully responding to its unique cultural and environmental context. Translating brand values into spatial narratives that resonate with guests and drive commercial success.

Having helped build brands and carried out feasibility studies for brands such as Casa Cook, Cooks Club, Cuna del Alma, OME & Sea Sea.

An alchemy of hardworking, innately intuitive and a wicked eye for detail makes Erin trusted and highly capable.